Hello Rule Users,

We have added one more audience integration beyond Google & Meta. Now it's 3 with Tiktok audiences. you'll now have even more powerful tools at your disposal to reach and engage with your audience on TikTok. Here's what you need to know:

How It Works

Segmentation in Rule: First, you'll segment your audience within the Rule based on your desired criteria and parameters. Whether it's demographics, interests, or previous interactions, you have full control over how you define your audience.

Push to TikTok: Next, your segmented audience list is seamlessly pushed to TikTok's platform. This list is matched to TikTok user accounts, allowing you to target specific subscribers with your ads or content.

Reach and Engagement: Once your audience list is matched on TikTok, you can leverage it in various ways. You can directly reach out to these subscribers with tailored ads or content, ensuring that your message reaches the right people at the right time. Additionally, you can create lookalike audiences based on this list, expanding your reach to new, similar users who are likely to be interested in your offerings.

Why It Matters

Targeted Marketing: By integrating with TikTok Audiences, you gain access to a powerful tool for targeted marketing. Reach your audience where they spend their time and deliver personalized messages that resonate with their interests and preferences.

Increased Reach and Engagement: With the ability to create custom audiences and lookalike audiences on TikTok, you can expand your reach beyond your existing subscriber base and connect with new potential customers who share similar characteristics and behaviors.

Optimized Campaigns: By leveraging audience insights and segmentation from Rule, you can optimize your TikTok campaigns for better performance and ROI. Tailor your content to specific audience segments and track the effectiveness of your campaigns with detailed analytics.

What's Next?

Ready to Get Started?: The integration with TikTok Audiences is now live and available for you to explore! Whether you're looking to reach your existing subscribers on TikTok or expand your audience reach with lookalike audiences, we're here to support you every step of the way. To get more step by step guide how to get started please look at our knowledgeable article. 

Best regards,

Filip Gerhamn

Head of Product, Rule Communication

Hello Rule Users,

More news! We've just launched SMS Performance Analytics on our Analytics Page, now the SMS tab in analytics is unlocked and you can track your SMS stats over time, all in one spot.

What's New?

• SMS Performance Insights: Dive deep into your SMS campaigns with detailed stats and metrics. From delivery rates to clicks, get a comprehensive view of your SMS communications.

• Unified Data Integration: No more switching screens! We've integrated Email and SMS performance metrics into a single page, making it easier than ever to analyze your marketing efforts.

• Price Indication: Gain insights into how much you've spent on SMS campaigns for the selected time period.

How Does It Benefit You?

• Track SMS Stats Over Time: The real game-changer? Now you can see how your SMS campaigns perform over time. Previously, you could only view SMS stats per campaign, but now you have access to historical performance data, helping you spot trends and make informed decisions.

  
  

• Clear Visualization: Our intuitive graphs and charts make it easy to understand your data at a glance, empowering you to optimize your campaigns for success.

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• Efficiency: Spend less time searching for numbers and more time taking action. With everything in one place, you can streamline your analytics process and focus on growing your business.

• Track SMS Stats Over Time: The real game-changer? Now you can see how your SMS campaigns perform over time. Previously, you could only view SMS stats per campaign, but now you have access to historical performance data, helping you spot trends and make informed decisions.

• Cost Transparency: Understand your SMS campaign costs for better budgeting and decision-making.
  
  
  

Ready to Get Started?: 

Ready to unlock deeper insights into your SMS campaigns? Explore SMS Performance Analytics today and take your marketing to new heights!

Best regards,

Filip Gerhamn
Head of Product, Rule Communication

Hello Rule Users,

We're excited to introduce a new enhancement in the Sender data section of our campaigns and automations, designed to streamline your workflow and save you time! Previously, users had to unlock individual fields such as "From," "To," "Subject," and "UTM Settings" before entering data. Now, with our latest update, you can write directly into these input fields, eliminating unnecessary clicks and allowing you to create value for your subscribers faster than ever before.

What's New?

• Direct Input: Say goodbye to unlocking individual fields. You can now seamlessly input sender data directly into the designated fields without any additional steps or clicks.

How Does It Benefit You?

• Streamlined Workflow: Save time and effort by entering sender data directly into the input fields, reducing the number of clicks required to set up your campaigns and automations.

  
  

• Faster Value Creation: With a more efficient workflow, you can focus on creating valuable content and delivering engaging messages to your subscribers without delay.

  
  

Ready to Get Started?: 

These enhancements are now live and ready for you to experience! Whether you're sending out newsletters, promotions, or transactional emails, our improved sender data input makes it easier than ever to connect with your audience. If you have any questions or feedback about this update, don't hesitate to reach out to our dedicated support team.

Best regards,

Filip Gerhamn
Head of Product, Rule Communication