Filter on more values e.g. Several interests with multiple-choice
We have made the custom fields more flexible. Especially for the cases where the custom fields can consist of more parameters, there is now the possibility to import multiple choice options. This will be very helpful for, for example, filtering on interests. See the example below. Your customers don't necessarily have just one area of interest. If you offer travel, the customer might like both beach holidays and winter adventures and may also be interested in golf trips. In order to maintain your relevance in communication to the customer, it is therefore important to catch this up. To facilitate this, more options can now be imported on the the custom fields before you segment your target audience. You can easily specify, for example, the number of items that you want to use. the interests you want to import into the member field and you can see below what it looks like.
Follow Jotun's example:
One of many successful multi-option examples is Norwegian Jotun. In addition to providing the Eiffel Tower with color, they also choose to ask their customers for their uses. This allows customers to enter directly into a form on the website and it then facilitates the entire chain of communication and offers to the end customer.
In the example, the customer's uses are cabin, boat and exterior and the customer's interests will be collected under the member field of the interest .
- Customer club work becomes smarter with simpler member administration.
- You can more easily control content by recipients, such as B2B or B2C content.