How do I make my pictures and the desired text links?

To link text: Select the desired text section, and then click the link icon at the top of the toolbar that comes up. There, enter your URL and click OK to proceed.

To link image: Click on the image to make it green highlighted.

Next, click on the link icon (see figure below) on the toolbar that comes through the top edge. There, type the desired URL and click OK to proceed.  

Icon in the toolbar to create the link: 

Picture of the window where you enter your URL to which the link should go: 

/Team Rule