Filter on Member's activity
For those of you who want to be able to create a filter on members who have opened an email or clicked on a specific link (or on members who have clicked on any link in an Automation), the new activity rule selection is available.
By creating filters based on the members ' activities, you can personalize mailings according to their opening will or the type of links they have clicked on. It improves the possibilities of segmentation and is the basis for more efficient mailings and well-targeted messages.
A member's activity means that a customer/member has either opened an email or clicked on a specific link in a campaign or clicked on "any link whatsoever" in an automation. The filter extends up to 90 days back in time.
- Start by naming the filter and which tags the filter should be based on.
- When you want to filter by member activity, you start by clicking the New Activity Rule button. This opens the options for the Special field where you can choose how you want to filter.
- Campaign: Select campaign, then choose which campaign filter to apply to, if the member has/hasn't, opened the email/clicked on specific link, and then: Select for Max how many days back the filter will apply.
- Automation: Select Automation, then which automation the filter will apply to, has/hasn't, opened the email/clicked on any link, max How many days back the filter will apply.
Examples of task rules: