1. Rule settings. Sub. From Rule Communication On Vimeo.

Your account settings are divided into four areas; Account, user, developer, and Admin. Here, preferences are handled such as language, integrations, payment method and SMS. Please take a look at the video above, or follow the steps below for further description. 

  1. Set up SPF and DKIM
  2. Set up sender information
  3. Set up integrations to Google Analytics & Triggerbee
  4. Enable SMS function
  5. Registering payment cards

Step 1: Set spf and dkim

Setting up the Sender Policy Framework (SPF) is easy and takes only a few minutes. This is a setting that increases the chances of your newsletters ending up in the recipient's inbox instead of being flagged as spam. In short, it is a system to increase e-mail security and prevent others from sending e-mail in your name. With SPF in place, your domain determines who has the right to use your domain as the sender. Organisations ' public services (such as e-post And webbplatser) and individual computers are usually accessed using the domain name. When you send mail via Rule, you increase deliverability by "authorizing" our server to send mail in your name. Example: nyhetsbrev@dittfö Read more about SPF här.

Since the change should be made on your domain name, you will need to log in to your DNS hosting, such as which we use in this example. It is usually the IT department internally who has an eye on the company's domain and can assist with setting up SPF or check that it is set up correctly.

  • Log in to your DNS and select the domain name that you want to use as the sender.
  • Click DNS Editor.
  • Click "Add Record".
  • Select the type "TXT"
    TTL (Time to live) determines how often the value is checked in seconds, the default is 3600 and it is just fine.
  • In the Data box, add the following:v=spf1 a mx ~all
  • If you also have other mail servers, which you use to send mail in your name, it is good that you add them as well.

Rule supports DKIM and to set it up you need to add a CNAME.

A Canonical Name record (abbreviated CNAME record) is a type of resource record in the domain name system (DNS) that is used to indicate that a domain name is an alias for another domain (the canonical domain) in your DNS. 

The following is added: pointing to =your domain, for example.

See here:

1. Click "Add subdomain" and fill in: Subdomain: keyse._domainkey

2. Select CNAME and then Data:

In order to test that the system is correctly in place, you can use the denna information.

Step 2: Set up sender information

  • In the main menu, click Settings to set the sender information. The data is used to prepopulate the sender and footer in your mailings (see picture below). 
  • Note that it is also possible to set senders manually for individual mailings, but we recommend filling in the correct sender information initially, to save time in your campaign work.

Step 3: Set up integrations to Google Analytics & Triggerbee

  • Rule has ready-made integrations with Google Analytics and Triggerbee. You can set these up here. 
  • Note that Triggerbee tracking requires that you have an account with them. 

Step 4: Enable SMS functionality

The SMS function in Rule has almost endless applications. With mobile campaigns you get closer to your customers and get an unprecedented opening rate on your mailings. The advantage is also that you reach the customer before the visit to the store or arena and the message can also contain a product experience before they visit you physically or digitally. 

The cost of registration is a one-time cost of 1.400 SEK and is activated through our service department. Describe your case to us at you will quickly get started with SMS mailings. Activating the SMS function makes Rules support for you. You can find more about SMS här.

Step 5: Register payment cards

  1. Click on the "Arrow"
  2. Then go to "Settings"

Then click on "Payment"

Here you can fill in your card details!

You can also choose "Invoice", after approval by Rule!

For those who have an existing account with Rule: Note that you must have Super Admin privileges to access this setting. 

  • For new customers: Registering as a customer by entering a payment card is a convenient way to gain flexibility in your use of Rule. You can seamlessly register as a new customer to get started quickly. As a card customer, you can also switch subscription plans and add and remove new users as needed.
  • For invoice customers: The option to register a payment card is of course also available for invoice customers, provided you have been approved via Rule Communication.
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