Integrate the Infobale with Rule

How does integration with Infobaleen work?

Take your digital marketing to a new level by combining infobaleens kraftfulla plattform for segmentation and personalization with your Rule account. Export segments from Infobaleen directly to Rule as tags and target your marketing. Use personalized product recommendations directly in your email campaigns or automations, which means personalized content for each recipient.

The integration is divided into 2 parts:

  1. Export segments from Infobaleen to Rule 
  2. Personal product recommendations

How do I set up integration?

Export slices

  1. Log in to Rule and go to the developer page
  2. Click on the "New API Key". The API key is a security credential,so treat it carefully, like a password.
  3. Feel free to give your API key a name e.g. infobaleen
  4. Click "Copy". Now you have the API key in your computer's clipboard (ClipBook Viewer).
  5. Send the API key to your contact person at the infobale and it will be inserted correctly. 
  6. The user identifier used in Rule must be present as user metadata in the Infobaleen platform. The default identifier is in Rule. Please let us know if you use a customized identifier.

Once everything is in place, when you export a segment from your platform, you have a new export target available called "Rule". Exported segments appear as tags in Rule where you can make targeted mailings to the newly created tag.

You will also be able to filter on unsubscribe status from Rule when creating segments in your Infobaleen platform. These are the available fields. They have either the value 1 (without subscription) or 0 (not subscribed).

  • rule_email_campaign_unsub
  • rule_email_transactional_unsub
  • rule_sms_campaign_unsub
  • rule_sms_transactional_unsub

Personal product recommendations

Once everything is in place, you can send personalized emails that are dynamically filled with product recommendations from Infobaleen. Having multiple templates for customized recommendations can be a step to take it even further. Create multiple profiles with specific business rules and let Rule create a template for each. Add categorized blocks of custom recommendations in your content where you filter recommendations on specific category data.

  1. Make sure that your user data in Rule contains the user identifier used in Infobaleen. If it does not already exist, make sure to include it in your export to Rule. Rule will use this id to retrieve recommendations from the Infobaleen platform.
  2. Choose which product metadata should be accessed by Rule . Rule uses OG tags found on web pages as product data for recommendations. We either deliver OG tags from product pages on your website or from your product metadata on the Infobaleen platform.
  3. Create an API profile inside the Infobaleen platform. This will allow you to configure the recommendations used by Rule directly from the platform.
  4. Create an API key inside the Infobaleen platform with access to the API profile created in the previous step. This is done under the settings menu / Account / API keys.
  5. Kontakta Rule för en anpassad e -postmall som använder personliga rekommendationer och ge dem en länk till profilen med rekommendationer från din plattform i formuläret: exempel:{ID}/recommendations/user-to-items?User={USERID}&Limit={LIMIT}
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