Statistik i kampanjer - FAQ
I denna artikel kommer vi att gå igenom vanliga frågor angående statistik. Om du inte får svar på din fråga kan du kontakta support@rule.se
Vi kommer att gå igenom följande:
- Vad innebär statistik för kampanjer?
- Export of Campaign statistics
- Why does it look like a customer has opened the email so many times?
- How can I see if the customer has received the promotion?
1. Vad innebär statistik för kampanjer?
På startsidan visas senaste veckans statistik över nytillkomna medlemmar dag för dag samt en överblick över senaste kampanjernas öppningar och antal klick.Du kan även se din statistik för specifika kampanjer genom att gå till Kampanjer och klicka på Översikt vid varje kampanj.
- Opened: The number of unique openings of the newsletter. (Note that the number of openings at the individual level registers an opening each time the email client is updated. Even if the email message is forwarded, the openings on the original recipient are recorded. Therefore, the number may be perceived as misleading.)
- Clicked: The number of recipients who clicked on any link in the email.
- Inyour browser: the number of clicks that have been made to read the email.
- Unsubscribe: Number of recipients who opted to cancel the newsletter.
- Bounces: Number of messages that have been stopped by the receiving server. Typical causes can be, called hard bounce, e.g. Misspelled address or soft bounce as failed delivery due to temporary problems such as full inbox.
2. Export av kampanjstatistik
To easily get an overview of statistics for openings, clicks, bounces, etc. on sent campaigns, you can export this out to Excel. Follow the steps below.
- Gå till menyn för Kampanjer och till höger i bild finns knappen Export.
- Klicka på Export och du startar direkt en export av de senaste tjugo kampanjerna. Resultatet får du i en Excel-fil.
3. Varför ser det ut som en kund har öppnat mejlet så många gånger?
Antalet unika öppningar av kampanjen visas överst på sidan för en skickad kampanj. Se exempelbild nedan:
However, note that the number of openings at the individual level records an opening each time the email client is updated. For example, even if the e-mail message is forwarded, the openings are recorded on the original recipient. Another common scenario is that some type of spam filter/antimalware protection opens the email several times to scan for malicious attachments or links. For example, this is how protection works in Microsoft Office 365. The person responsible for the receiving email server can answer more questions about their controls.
For these reasons, the number may be perceived as abnormally high. Therefore, we normally recommend showing "unique" clicks, as each recipient is only counted once.
Har du fler frågor om statistiken för kampanjerna så skicka din fråga till oss på support@rule.se så får du hjälp.
4. Hur kan jag se om en kund mottagit en kampanj?
Recurring questions are that customers/members get in touch and wonder about their campaigns. You can easily see what happened directly in Rule. You can find the statistics in two ways, and under Campaigns>Sent>Find Member and click the statistics icon. Option two described below is through Members>Find the current member and click the statistics icon.
To investigate a specific customer/member's campaign history, you can do the most easily in the following ways:
- Gå till Medlemmar
- Använd Sök-fältet för att söka upp aktuell epostadress.
- Click on the statistics icon (see below). This will display an activity tree similar to the large image below. It lists the times for campaigns sent, received, clicked, etc.
