Statistics in campaigns - FAQ

The home page shows the last week's statistics for new members day by day, as well as an overview of recent campaign openings and clicks.You can also see your statistics for specific campaigns by going to Campaigns and clicking on Overview for each campaign .

• Opened: The number of unique openings of the newsletter. (Note that the number of openings at the individual level registers an opening each time the email client is updated. Even if the email message is forwarded, the openings on the original recipient are recorded. Therefore, the number may be perceived as misleading.)
• Clicked: The number of recipients who clicked on any link in the email.
• Inyour browser: the number of clicks that have been made to read the email.
• Unsubscribe: Number of recipients who opted to cancel the newsletter.
• Bounces: Number of messages that have been stopped by the receiving server. Typical causes can be, called hard bounce, e.g. Misspelled address or soft bounce as failed delivery due to temporary problems such as full inbox.

2. Export of campaign statistics

To easily get an overview of statistics for openings, clicks, bounces, etc. on sent campaigns, you can export this out to Excel. Follow the steps below. 

• Go to the menu for Promotions and on the right hand side of the screen you will find the Export button. 
• Click on Export and you will immediately start an export of the last 20 campaigns. You will receive the result in an Excel file. 

3. Why does it look like a customer has opened the email so many times?

The number of unique opens of the campaign is shown at the top of the page for a sent campaign. See example image below: 

However, note that the number of openings at the individual level records an opening each time the email client is updated. For example, even if the e-mail message is forwarded, the openings are recorded on the original recipient. Another common scenario is that some type of spam filter/antimalware protection opens the email several times to scan for malicious attachments or links. For example, this is how protection works in Microsoft Office 365. The person responsible for the receiving email server can answer more questions about their controls.

For these reasons, the number may be perceived as abnormally high. Therefore, we normally recommend showing "unique" clicks, as each recipient is only counted once.

If you have more questions about the statistics of the campaigns, send your question to us at support@rule.se and we will help you.

4. How can I see if a customer has received a campaign?

Recurring questions are that customers/members get in touch and ask about their campaigns. You can easily see what has happened directly in Rule. You can find the statistics in two ways, firstly under Campaigns>Sent>Find member and click on the statistics icon. Option two as described below is via Members>Find current member and click on the statistics icon. 

To investigate a specific customer/member's campaign history, you can do the most easily in the following ways:  

• Go to Members
• Use the Search field to find the current email address.
• Click on the statistics icon (see below). This will display an activity tree similar to the large image below. It lists the times for campaigns sent, received, clicked, etc.