What does the UTM-campaign & UTM-term mean?

To make your campaigns traceable in Google Analytics, you need to enter an UTM code in Rule. "UTM" stands for urchin tracking module and is a format from Google used to track links in Google Analytics. Below we explain how to set OUTM in Rule. 

  • Utm-Campaign: is the name of your campaign, e.g. "sommarrea_v28".
  • Utm Term: is optional, but is available to expert users who want extra detail control. UTM-term is a compilation of keywords/keywords, such as "campaign + Shoes".  

For information on how to set up Google Analytics tracking on your campaigns, see hit.

Good luck! 

Team Rule

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