What does the UTM-campaign & UTM-term mean?
To make your campaigns traceable in Google Analytics, you need to enter an UTM code in Rule. "UTM" stands for urchin tracking module and is a format from Google used to track links in Google Analytics. Below we explain how to set OUTM in Rule.
- Utm-Campaign: is the name of your campaign, e.g. "sommarrea_v28".
- Utm Term: is optional, but is available to expert users who want extra detail control. UTM-term is a compilation of keywords/keywords, such as "campaign + Shoes".
For information on how to set up Google Analytics tracking on your campaigns, see hit.