Setting up "Dynamic list" to retrieve content

In this article we will go through step by step how to get started with retrieving content from your website or e-commerce using "Dynamic list". With a dynamic list, you can customize the content of your emails to fill in different blocks in a template. For example, these lists can be based on behavioral data, retrieved articles or specific information retrieved from your website. Dynamic lists connect the content that customers show interest in on your website and automatically apply it to your emails.

> You can retrieve content used in templates in several ways, to find the way that suits you. klicka här!

We will go through:

  1. What you need to set up internally
  2. Guide on how to use 'Dynamic list' in the Rule

1. What you need to set up internally

  1. Make sure that the pages to be scanned are Open Graph compliant. 
  2. Decide which Open Graph tags you want. For example, "title", "description", "image" and "url" (reference list below).
  3. Create a publicly accessible page with a JSON list of the web pages we are going to retrieve. The page you set should look like the example below

4. Finally, you should order a template update from Rule (you can do this at which inserts a dynamic block for you in your template for a fee. Describe clearly which Open Graph tags you want in your order.

Here is an example of  Open Graph tags which you can download from your website. To add, you need not send it like this in your order, this is just an example. You can write down the characteristics you want directly in the order, which you send to

Default tag > template code
  • and:title > title
  • and:image > image
  • and:url > url
  • and:description > content
Other tags > template code
  • and:customTag > and.customTag
  • product:customTag > product.customTag

Once everything is ready, you can start sending your campaigns and let the feed automatically put itself in the right order in your mailings. 

2. Guide on how to use "Dynamic list" in the Rule

When you have an updated template that contains a block with "Dynamic list" support, it automatically loads the content into your mailings, without any extra work. 

Here is an example of what a dynamic flow looks like in the mail builder vs. what it looks like when the recipient receives that email.Keep in mind that the content is not visible when you build the email, as the content of the dynamic flow is unique to each recipient and is only seen when they receive the email. 

For questions about "Dynamic list" and other possible uses, please contact us at with a description and we will reconnect shortly.

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